Shailendra Singh Announces
the launch of ‘The Sunburn Man’
in New OTT Series,
Book and Merchandise

The Serial Creative Entrepreneur is ready to tell the human story
behind how he put India on the global music tourism map.

The Founder of Percept Ltd and Sunburn, Shailendra Singh’s book, ‘The True Story of Sunburn’ and pan-India, university speaking tour have helped to archive the pride-of-India, music festival brand for the next generation. He even created a feature film, Sunshine Music Tours and Travel (2016), debuting Sunny Kaushal and based on the real life story of one fan that travelled from Shimla to attend the festival. Now – to mark the auspicious date of his birthday and the start of Navratri – Shailendra Singh announces that he’s ready to tell the real, authentic, human story of the trials and tribulations, surprises and successes, which went into converting his ambitious dream into a reality – in a brand new OTT streaming series, book and a line of merchandise, called ‘The Sunburn Man’.

In 2007, with Sunburn was a small, but disruptive, experiment on a Candolim Beach. By 2014, it was the 3rd largest dance music festival in the world, servicing over 160,000 fans and boosting the valuation of electronic music in Asia-Pacific to $950m (15% of the global valuation of $6.2bn). After I.P.L, Sunburn was India’s second-ever intellectual property (IP) to be exported from India and put India on the global music tourism map. This creative and commercial success can all be attributed to the vision, dedication and determination of one man - Shailendra Singh.

Shailendra Singh had a very lofty goal when he incepted Sunburn – he wanted to unite India’s youth, 600 million under the age of 25, through music and dance. At the turn of the century, when the only choices for entertainment were cricket, shopping malls and movies, Shailendra wanted to diversify Percept’s extensive B2B market dominance, to B2C offerings with a twist – making the world a better place.

From the teenager who learnt about the uniting power of electronic music at dance parties in the jungles of Goa, to becoming the only Indian ever ranked on the 50 Most Powerful People in EDM list (inthemix, 2014), Shailendra Singh carried Sunburn through the 26/11 Mumbai Attacks, the death of his beloved father, the illegal and unsuccessful attempts by a competitor to shut the festival down, and so much more.

When asked about his future plans regarding the Sunburn Festival itself, Shailendra laughs, “I’ve moved on to other creative pursuits, mainly in the film and storytelling space. I will always be proud of Sunburn, but my big dream right now, is to see a million more intellectual properties like Sunburn, be born and realized by the new, young India.”